The Emerge Media Awards’ mission is to celebrate and showcase the achievements of journalism, media studies and communications students in Canada.
We seek out and recognize the best writing, editing, videography, audio, graphic design, communications and public relations work done at the post-secondary level, and invite work from institutions in all provinces and territories.
While the EMA program is administered and organized by the University of Guelph-Humber, all judges at both levels of review are independent professionals who do not work for and are not affiliated with any educational institution.
Eligible work must have been produced during the Jan. 1 – Dec. 30, 2016 calendar year; entrants must have been enrolled in an accredited post-secondary program at the time of production.
It’s ironic: in an age in which anyone with a camera phone is a photographer, a photo that truly captures a moment, idea, insight or unique perspective on an event is more powerful than ever. The winning entry in the Photography category will showcase that power and skill in an image appearing as part of a photo essay, slide show, magazine or newspaper spread or article or advertisement.
There’s a reason why radio has been described as the most intimate medium: it’s ubiquitous, it reaches listeners in their most private spaces and – even in the internet age – it’s often the first to break and deliver news. We’re looking for great audio stories – online or on-air broadcasts or podcasts – that harness the spoken word to inform and inspire.
Whether news story or feature, editorial or blog post, print piece or online posting, the winning submission in the Written Word category will exemplify storytelling in the traditions of great journalism. In addition to illuminating a subject or event with skill and insight, your submission might also compel readers to action or move them to tears.
Powerful video doesn’t just tell a story with imagery and narrative; it creates a relationship with viewers and an understanding of issues in ways that no other medium can. It can persuade as well as inform. The winner of the Videography category may be a news story, feature, documentary or public service announcement. It might have been produced as a standalone piece or as a segment of a television or online broadcast or vlog post.
Excellent modern public relations campaigns don’t seek only to motivate and persuade; they also create active relationships with audiences. Your entry – a public relations campaign or program – should demonstrate those principles of engagement, as well as exemplary writing, planning and organization. Your entry should include: a) A brief description of your client (real or hypothetical) b) The mandate or objective of your campaign or program, including measurable results c) A list of the strategies and tools you employed (or proposed to employ) d) Copies of materials created (e.g. posters, news releases, PSAs, ads, media kits, etc.) e) A summary of the results achieved. (If your campaign was not implemented in “real life” (i.e. as a class project) please indicate that on your entry.
The winning entry in this category will meld any combination of storytelling, videography, still photography, infographics and interactive elements in a compelling report, presentation, editorial story or marketing initiative. What’s key: creativity, a clear and compelling message and seamless integration of multimedia elements.
The most compelling issues or stories reflect inspired collaboration between writers and editors and designers. Your entry in this category should reflect effective use of great art (photography and/or illustration), superior use of typography, compelling packaging and an understanding of how a defined visual language communicates a publication’s brand.
Even more than great storytelling, the best websites in the crowded world of online media combine a range of content, ease of navigation and exciting design that showcases a variety of engaging media: in short, a compelling experience. The winning entry in this category will combine great art, design and typography in ways that not only tell impactful stories but define the publication’s brand.